Thursday, June 19, 2025

Juber: a new Jews-only rideshare service

[New York] The Uber Corporation announced a new spinoff company today: "Juber" which will provide exclusive rideshare services to Jewish riders.  After several months of trials, the initial multi-city rollout is planned for Brooklyn, Miami Beach, Chicago's North Shore, and to and from Hymie's Deli in Philadelphia.

"It's a mitzvah!" exclaimed test passenger Rhoda Goldenblatt. "The driver was such a mensch--he came all the way into the airport to pick up my bag for me and then had a bowl of Ingberlach waiting in the car." Added Rosenblatt, "Now I don't have to drive in traffic when I want to go take my Boubi to her hair appointment!"

According to the Juber website, the new platform includes discount rides to bagel stores, a zero-tolerance policy for meshugenah drivers, and user-driven flexibilities, such as the 10%, 12% or 15% tip options. Additional perks include options for kasha-fragranced vehicles, "First in Line" priority pickup for Silver Elite members and above, Asheknazi trivia, and free rides for anyone able traveling to a JCC.  

"I had a really great experience with Juber," shared Evanston resident Jerry Rubenfield. "Not only did [driver] Ira and I find out we had a distant cousin in common, but I was also able to pick up a business card for the moyle we wound up using for my grandson's bris. He even told me about a way to make chopped liver without using schmaltz that tastes just as good!  I told all my family to start using Juber."

Feedback for the new rideshare service was most positive with parents of middle school-age children who reported great excitement in the opportunity to 'put their kids in a damn car and take themselves to all the bar mitzvahs so they could kick back and watch a baseball game for a single goddam weekend.' [paraphrased]


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